Student Resources
LarryLitwin.com
1 - Essentials of PR for Graduate Overview Essentials of PR (Black and White) for Graduate Overview
2 - Media Relations according to "The PR Ractitioner's Playbook"
3 - Anatomy of Advertising A Summary
4 - Advertising Print, Broadcast and Interactive Media 5 - Public Relations The Networked Age
6 - Changing Role of PR and Its Impact on Marketing and Branding
7 - Anatomy of Public Relations
8 - Getting a Seat at the Table
9 - Ed Ziegler's Advertising 101
10 - IMC Overview
11 IMC PowerPoint No. 2
12 Graduate Media Planning and Buying
13 Leadership Keynote PRSSA National Conference 2008