LarryLitwin.com
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Table
of Contents 626 Pages/ ISBN: 978-1-4918-0452-0 - Hard Cover) Chapter 1: Public Relations - A Brief History Chapter 2: Anatomy of Strategic Communication or The Whole is Greater than the Sum of its Parts -- Synergy Chapter 3: TEC (A Total Effort to Communicate) -- Overview of a Successful Public Relations Program Chapter 4: Research Techniques Simplified -- or -- You Talk...We Listen Chapter 5: Basic Strategic (Persuasive) Writing Techniques Chapter 6: Advanced Strategic (Persuasive) Writing Techniques Chapter 7: Public Relations (Strategic) Planning and Budgeting Chapter 8: You, Too, Can Conduct Successful Campaigns Chapter 9: Media Relations -- and -- The Impact of Public Relations (Strategic Communication) on the News Chapter 10: Cross Platforming -- The Networked Age --Radio, TV, Internet and Nonbroadcast Video [Collaborative Media] Chapter 11: What Public Relations Practitioners and Other Strategic Communicators Should Know About Advertising Chapter 12: Designing Effective Publications -- Print and Electronic (Online) Chapter 13: Researching, Writing and Delivering Effective Speeches Chapter 14: Being Ready for a Crisis [Tell it First -- Tell it Fast -- Tell it All -- Tell it Yourself] Chapter 15: Public Relations Potpourri -- Other Strategic Communication Tools Chapter 16: Public Relations/Strategic Communication Ethics and the Law Chapter 17: Strategic Communication Checklist of Skills |
