The ABCs of Strategic Communication
(AuthorHouse/716 Pages/ISBN: 978-1-4343-5983-4)
A - Z:
Glossary of more than 6,000 terms and other words important to the communication
professions: Public Relations; Advertising; Marketing; Sales Promotion;
Media Planning and Buying; Print; Radio; Television; Online Communication;
Journalism; and Graphic Design.
Addendum: Abbreviations and Acronyms Common to the Professions
More than 200 interspersed throughout The ABCs.
Telephone and cell phone etiquette
Planning your business trip
Hosting a business dinner
The proper way to shake hands
Resolving client reluctance
A user-friendly Web site
Know where you are headed!
The dreaded social kiss
The 30-3-30 Principle
The 2-Minute Drill
Making your Web site "pop"
10 Tips from "The Donald"
PR Information Headquarters
of Strategic Communication
Professor, Rowan University
Public Relations Counselor/Ethicist/Strategic Advisor